Old school expertise.
New tools to win.
AI-powered margin intelligence for FMCG brands selling through Coles and Woolworths. Stop guessing. Start knowing.
Built by AI engineers who obsess over FMCG data — so you don't have to.
See it in action
Ask a question in plain English. Get margin intelligence instantly.
Here's your margin comparison for soft cheese across both retailers:
| Retailer | Revenue | Margin |
|---|---|---|
| Coles | $142K | 34.2% |
| Woolworths | $198K | 28.7% |
↑ Insight: Coles margin is 5.5 pts higher despite lower volume. The Woolworths gondola-end promo in Feb eroded 3.1 pts — consider renegotiating scan rates.
Sound familiar?
FMCG brands face the same challenges every day. We built tools to fix them.
Margins are a mystery
Trade spend eats into your margin but you can't see exactly where. You find out too late that a promo lost money.
Hours lost to spreadsheets
Every buyer meeting means days of pulling data, copying into decks, and formatting charts. Then doing it all again next month.
Blind to competitor moves
A competitor drops their price at Woolies and you don't find out until your sales dip. By then, you've lost shelf space.
Built for brands like
Everything you need to
protect your margin
Connects to your existing data — scan data, Cin7, Xero — and turns it into actionable intelligence.
Trade margin analysis
See exactly where your margin goes — by product, retailer, and promo. No more surprises.
Competitor price monitoring
Daily automated price checks across Coles and Woolworths. Know the moment a competitor moves.
Promo optimisation
Model scenarios before you commit. Know which promos will actually make money.
One-click buyer meeting packs
Generate polished, data-driven presentations for Coles and Woolworths meetings in seconds.
Weekly market digest
A summary of everything that matters — price changes, market shifts, opportunities — straight to your inbox.
Ask questions in plain English
No dashboards to learn. Just ask: "What was my margin on SKU X at Coles last quarter?" and get an answer.
Up and running in days, not months
No complex setup. No training required. Just connect and start asking.
Connect your data
We plug into your existing systems — scan data, Cin7, Xero, spreadsheets. No migration, no disruption.
AI learns your business
Our AI maps your products, margins, competitors, and trade terms. It understands the context a generic tool never could.
Ask questions, get answers
Ask anything in plain English. Get instant answers, automated reports, and proactive alerts when something needs your attention.
Ready to see your margins clearly?
Book a 30-minute demo and we'll show you exactly how Margin Intelligence works with your data.
Book a Demo