Old school expertise.
New tools to win.
Custom AI tools for food and beverage brands selling through Coles and Woolworths. The kind that tell you what a promotion actually earned you, before the quarter is over.
Your numbers live in two systems that don't talk to each other, and the rest is handwritten or buried in a spreadsheet. We join it up and send you the answer, every morning, without anyone having to go and look.
Running today
Every morning, by email
A sales and margin report built from Cin7 and Xero overnight, on the desk of the owner, the CFO and the sales team before anyone opens a spreadsheet.
Every Wednesday, automatically
Coles and Woolworths shelf prices tracked across the range, so a competitor's promo shows up as an alert rather than as a dip in next month's sales.
Within a minute of the photo
A handwritten lab sheet, photographed into a WhatsApp group, read and filed as data — with the food-safety results checked as they land.
Built for a working dairy, running now. Not a prototype and not a demo account.
Ask it like you'd ask a person
No dashboard to learn and no report to go and find. You ask in plain English and it answers from your own numbers.
Not financial advice. All insights are estimates based on your uploaded data and should be validated before making business decisions.
Sound familiar?
The same blind spots turn up in every supplier we talk to, in the commercial office and out on the factory floor.
You don't know what a promotion actually earned you
Trade spend is 15 to 25% of your revenue and it doesn't sit in your sales lines. It's buried in the P&L under account codes, claimed back months later, and booked differently by every business. So the margin on your report is the margin before the retailer took their cut — which means it's the wrong number, and you find out which promotions lost money long after you could have done anything about it.
A competitor moves and you're the last to know
They drop their price at Woolies on a Wednesday. You notice when your sales dip, which is weeks later, by which point the shelf space conversation has already happened without you.
Quality data that never leaves the paper
The lab writes results on a form and the form goes in a folder. Everything needed to spot a batch drifting is captured — and none of it is anywhere you could see a pattern across three months.
Days lost to assembling the same report
Every buyer meeting and every board pack means pulling the same exports, pasting them into the same spreadsheet and reformatting the same charts. Then doing it again next month.
Currently powering insights for
One of Australia’s best-known cheese makers, supplying the major supermarkets from an island in Bass Strait.
Two tools, both running right now
One for the office and one for the factory floor. Both plug into what you already use — Cin7, Xero, spreadsheets, WhatsApp, email — and neither asks anyone to change how they work.
What you actually made, after the retailer took their cut
Your sales sit in one system and your trade spend sits in another, booked against account codes nobody outside finance can read. We join the two, net the trade off, and put the answer in your inbox each morning — in the format your board already reads.
Sales and margin by product, customer and retailer — Cin7 and Xero in one view
Trade spend read straight from your ledger and netted off the top line
A report every morning, in the layout your board already uses
Coles and Woolworths shelf prices tracked weekly, with alerts when a rival moves
Ask it questions in plain English — there's no dashboard to learn
Reconciled to your source data to the cent — and what it can't attribute, it says so
Lab results that stop being paper the moment they're written
Your lab already captures everything it needs to. It just captures it on a form, in a folder, where nobody can see a pattern across three months. A photograph into a WhatsApp group is now enough to turn each form into a row of data — and the safety results get checked on the way in.
Photograph the form into WhatsApp — no app to open, no data entry
Food-safety results checked against industry thresholds as they land
Every form becomes a row in a dataset that compounds, not a page in a folder
Anything the reader wasn't certain of is flagged for a human to eyeball
A weekly digest, so drift shows up as a trend rather than a surprise
A full audit trail: what was read, when, and what a person corrected
These two came out of one dairy's actual problems, so yours will look different. The starting point is the same either way: what is somebody in your business re-keying, chasing, or finding out about too late?
How it actually works
No platform to roll out and no training programme. The work is in the middle step, and that is the part nobody else does.
We plug into what you have
Cin7, Xero, scan data, spreadsheets, the WhatsApp group the factory already uses. Read-only, no migration, and nobody changes how they work.
We learn how you book things
Which account codes are trade, which customers are clearance, what counts as a sale. This part is done by hand, per business, and it is why the numbers come out right.
It arrives on its own
A report each morning, an alert when something moves, an answer when you ask. You stop going to look for it, which is the point.
Start with the thing that annoys you most
Half an hour, no pitch deck. Tell us what someone in your business is re-keying or finding out about too late, and we’ll tell you honestly whether it’s worth building.
Book a 30-minute call