Old school expertise.
New tools to win.
AI-powered operations for FMCG brands selling through Coles and Woolworths. Margins, quality, logistics — all covered.
Three intelligence tools that plug into your existing workflows and start delivering value in days.
Competitor Alert
Tasman Bay Brie dropped 19% at Coles — now $7.50
across 14 SKUs this quarter
saved per month
See it in action
Ask a question in plain English. Get actionable intelligence instantly.
Not financial advice. All insights are estimates based on your uploaded data and should be validated before making business decisions.
Sound familiar?
FMCG brands face the same operational blind spots every day. We built AI tools to fix them.
Margins are a mystery
Trade spend eats into your margin but you can't see exactly where. You find out too late that a promo lost money.
Quality data trapped on paper
Lab results are handwritten, manually entered, and buried in spreadsheets. Out-of-spec batches get caught too late.
Delivery failures cost you blind
Damaged goods, late arrivals, temperature breaches — complaints arrive via scattered emails and nobody knows the total cost.
Blind to competitor moves
A competitor drops their price at Woolies and you don't find out until your sales dip. By then, you've lost shelf space.
Hours lost to spreadsheets
Every buyer meeting means days of pulling data, copying into decks, and formatting charts. Then doing it all again next month.
No early warning system
Problems surface as crises — a carrier keeps failing, a product drifts out of spec, a promo bleeds money. You only find out after the damage.
Currently powering insights for
Three tools. One platform.
Total visibility.
Each plugs into your existing workflows — spreadsheets, WhatsApp, email — and starts delivering value in days.
See exactly where your margin goes
AI-powered trade margin analysis that connects to your scan data, Cin7, and Xero. Ask questions in plain English, model promo scenarios, and generate buyer meeting packs — all from one dashboard.
Trade margin analysis by product, retailer, and promo
Daily competitor price monitoring across Coles & Woolworths
Promo scenario modelling before you commit spend
One-click buyer meeting packs for Coles & Woolworths
Weekly market digest with price changes and opportunities
Ask questions in plain English — no dashboards to learn
Digitise quality data in seconds
Lab techs photograph handwritten results and send them via WhatsApp. AI parses the data with 95%+ accuracy, validates against product specs, and flags out-of-spec batches in real-time.
Photo-to-data via WhatsApp — no new apps to install
Dual-parse AI verification with human-in-the-loop confirmation
Instant alerts when results fall outside spec
Automated weekly and monthly trend reports
Full audit trail logged to Google Sheets
Hold carriers accountable with data
Delivery complaint emails are automatically captured, classified, and tracked. AI scores your carriers, detects repeat failure patterns, and quantifies the financial impact of every issue.
Auto-ingest delivery complaints from email
Carrier scoring engine — A to F grades with trend tracking
Financial impact tracking — know the cost of every failure
Pattern detection and escalation alerts via WhatsApp
Weekly carrier scorecards and cost summaries
Up and running in days, not months
No complex setup. No training required. Just connect and start asking.
Connect your data
We plug into your existing systems — scan data, Cin7, Xero, spreadsheets. No migration, no disruption.
AI learns your business
Our AI maps your products, margins, competitors, and trade terms. It understands the context a generic tool never could.
Ask questions, get answers
Ask anything in plain English. Get instant answers, automated reports, and proactive alerts when something needs your attention.
Ready to see your operations clearly?
Book a 30-minute demo and we'll show you how our AI tools work with your existing data.
Book a Demo